In 1932 under the name "Pasta Medicinal Couto", Dr. Alberto Ferreira do Couto invented Couto Toothpaste. With the aid of a stomatologist, he created the paste to restrict the growing phenomenon of gum retraction. With it's high-powered mint flavor Couto Toothpaste will really let you know "you've brushed your teeth!" With the original 1930's packaging.