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Why do so many lip products contain so many ingredients, and ones we can’t even pronounce? Navigating the colorful, mad world of lip products can seem like a daunting task. The team at noyah found it difficult to find a perfect match for their picky pouts – something fun yet functional with simple, natural ingredients that they themselves and customers could understand. The team thought if it doesn’t exist, why not create it?

And so noyah was born when Joshua Gordon decided to create lip products that have everything customers could ever crave – natural formulas that are good inside and out, hydrate and condition lips, and come in fun shades and flavors that might fill you with the curious urge to take a bite! If you’re unable to resist, don’t worry – it’s only natural!

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