Sabé Masson is about a new, different way of using perfume, a light, easy ritual that combined the origins of perfume with modern femininity. It is not about just scenting the skin, but rather giving perfume a new identity, a soul of its own, and trying new things, researching, finding new paths to knowledge that have never before been explored.
In 2014, Isabelle Masson-Mandonnaud decided to partner with UPPERSIDE, a French family business, who would act as a solid and equal partner in her new business venture. Together, they would be able to evolve, develop and move forward. And so, the brand Sabé Masson was born.